Privacy Policy

Privacy Policy

Effective Date: 20th January 2025 Last Updated: 20th January 2025

At Motorcraft Group LTD (Company Number: 16058411), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our services.

1. About Us

Motorcraft Group LTD Company Number: 16058411 Registered Address: The Atrium, 1 Harefield Road, Uxbridge, England, UB8 1EX Contact: info@motorcraft.group Phone: +44 20 3355 5604

2. Information We Collect

We collect the following types of personal information:

2.1 Personal Details

  • Name - Your full name for service bookings and communications
  • Address - Your location for mobile service appointments
  • Phone Number - To contact you regarding appointments and service updates
  • Email Address - For confirmations, communications, and service notifications

2.2 Vehicle Information

  • Vehicle make, model, year - To ensure compatibility with our services
  • Registration number - For accurate vehicle identification
  • Engine specifications - For ECU tuning and security system compatibility
  • Current security systems - To assess installation requirements

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Delivery

  • Scheduling and performing mobile installations
  • Providing ECU tuning and car security services
  • Technical support and warranty services

3.2 Communication

  • Installation confirmations - Confirming appointment details
  • Service completion notifications - Confirming work has been completed
  • Warranty information - Providing warranty documentation and updates
  • Technical support - Responding to service inquiries
  • Meeting legal obligations and compliance requirements
  • Maintaining accurate business records
  • Processing payments and invoicing

We process your personal data based on:

  • Contract Performance - To provide our services as agreed
  • Legitimate Interest - For business operations and customer service
  • Legal Obligation - To comply with UK regulations
  • Consent - Where you have given explicit consent

5. Data Storage and Location

  • All personal data is stored and processed within the United Kingdom
  • We use secure servers and encryption to protect your information
  • Data is retained only as long as necessary for business and legal purposes

6. Website Analytics

6.1 Google Analytics

We use Google Analytics to understand how visitors use our website. This helps us improve our services and website experience. Google Analytics collects:

  • Pages visited and time spent on site
  • General location information (city/region level)
  • Device and browser information
  • Traffic sources and user behaviour patterns

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6.2 Cookies

Our website uses cookies to enhance your browsing experience. You can control cookie settings through your browser preferences.

7. Data Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following circumstances:

  • Service Providers - With trusted partners who assist in service delivery
  • Legal Requirements - When required by law or legal proceedings
  • Business Protection - To protect our rights, property, or safety

8. Your Rights

Under UK data protection law, you have the right to:

  • Access - Request a copy of your personal data
  • Rectification - Correct inaccurate or incomplete information
  • Erasure - Request deletion of your personal data
  • Restriction - Limit how we process your data
  • Portability - Receive your data in a portable format
  • Objection - Object to certain types of processing
  • Withdraw Consent - Withdraw consent for data processing

To exercise these rights, contact us at: privacy@motorcraft.group

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

  • Secure data transmission (SSL encryption)
  • Access controls and authentication
  • Regular security assessments
  • Staff training on data protection

10. Data Retention

We retain your personal information for:

  • Active customers - Duration of service relationship plus 3 years
  • Warranty records - Duration of warranty period plus 1 year
  • Financial records - 7 years for tax and accounting purposes
  • Marketing communications - Until you unsubscribe or object

11. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Modified” date. Significant changes will be communicated via email where possible.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@motorcraft.group Phone: +44 20 3355 5604 Address: The Atrium, 1 Harefield Road, Uxbridge, England, UB8 1EX

For data protection complaints, you can also contact the UK Information Commissioner’s Office (ICO) at ico.org.uk.

This policy is governed by English law and complies with UK data protection regulations including the UK GDPR and Data Protection Act 2018.

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